My human got a letter from her certification body today. It’s actually the second one. It’s just a letter. Buried in the letter, down towards the bottom are the things she needs to do. Buried in the middle of this list, where it is least likely to be noticed is the fact that she has to fill out an application and she can find said application online. However, she had to read the entire letter to find this out.
The main body of the letter has no interest to her as it is propoganda about why she should stay certified. The fact that she is reading this at all looking to find out how to stay certified says that she is committed to doing this. So why does she have to read this? Because they hid information she needed in this paragraph.
The website was equally user friendly. Looking around, she found something that looked promising for recertification. It was not the right page but directed her to a link for recertification. She clicked on this link and was taken back to the website’s home page. When she found the recertification page (she says she was silly not to think to look under “for diplomates” rather than under “certification process”) by looking at the search the site page, she clicked the link that said to download the recertification application click this link. She hesitated as the name of the link was the home page of the website. However she did so. The certification application and handbook was downloaded. You may think this is great but certification is for potential candidates, not those looking to recertify. So she went back to the recertification page and found a second link at the bottom of the page that said click here. She did so, not expecting anything. However, it was the correct application.
I have realized from my humans adventure that I should make sure my requests for donation be simple to use. I will
- Ask for money in the first paragraph
- Tell them how to give money in the first paragraph
- Link directly to the page they need to give and not the home page of my site
- Tell them why they should give me money for my campaign
- Tell them how wonderful they are for giving to my campaign
- Remind them of how to give to my campaign
- Relist the exact link of the webs
I think this should get me what I want. After all, I am a Siamese. I’m good at that. Perhaps I could give lessons to organizations like my human’s?